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Design is all about solving problems, and...


👋 Hi! I am Pramiti Khan, a seasoned designer with 12 years of digital product building experience, currently working as a Senior Product Designer at Yahoo. In this long design career, I worked for/with fortune 50 companies like Verizon, Google, and State Farm; founded my own start-up, and helped build three. Besides, I worked in over a hundred projects as a freelance consultant for organizations big and small to bring their product visions to life.

What I have been up to at Yahoo

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We saw an opportunity to increase engagement in Yahoo’s articles and increase commerce revenue by introducing shoppable media and interactive features. Learn how we exceeded DAU goals by 300% and achieved YoY revenue increase of 150%. This project has been a huge success story in contributing to company’s commerce strategy.

Yahoo’s new app Yahoo Play was having low user activation. Learn how I helped increase sign-up attempts by 16% by rethinking the onboarding.

A redesign increased Yahoo’s Native Video Ad revenue by 6%. Learn how this was accomplished.

Other interesting case studies

This YouTube app redesign case study was read over 90k times when published on Medium. The exercise was done as a part of an interview process which landed me a job! See how much of what I proposed in 2018 is reality today in 2022.

Google Scape is an augmented reality (AR) app concept built in collaboration with Google during my Graduate school. The challenge was to build a community through art to mitigate loneliness. What we built was pretty interesting!

Overview of older work

Since shipping my first professional work in 2009 for an iPhone app, I have produced many design works. Take a visual journey of my work from my eventful career.

I went to Architecture school for College before going to Grad school to study Interactive Design. I am so glad that I went to Architecture school! It not only gave me the aesthetic sense of design, but also it taught me so much about design thinking and human-centered problem-solving that I can still relate to the field of UX and product design. In the bigger picture, architecture is, in fact, very much about user experience.