Design is all about solving problems.
Solving problems get me excited.
👋 Hi! I am Pramiti Khan, a seasoned designer with 13 years of digital product building experience, most recently been working as a Senior Product Designer at Yahoo. In this long design career, I worked for/with fortune 50 companies like Verizon, Google, and State Farm; founded my own start-up, and helped build three. Besides, I worked in over a hundred projects as a freelance consultant for organizations big and small to bring their product visions to life.
Works at Yahoo & beyond
We saw an opportunity to increase engagement in Yahoo’s articles and increase commerce revenue by introducing shoppable media and interactive features. Learn how we exceeded DAU goals by 300% and achieved YoY revenue increase of 150%. This project has been a huge success story in contributing to company’s commerce strategy.
A redesign increased Yahoo’s Native Video Ad revenue by 6%. Learn how this was accomplished.
Other interesting case studies
Once, I wanted to be an architect…
I went to Architecture school for College before going to Grad school to study Interactive Design. I am so glad that I went to Architecture school! It not only gave me the aesthetic sense of design, but also it taught me so much about design thinking and human-centered problem-solving that I can still relate to the field of UX and product design. In the bigger picture, architecture is, in fact, very much about user experience.