Product Designer · 15+ Years

Designing products that drive results.

I transform complex challenges into intuitive digital solutions — blending strategic thinking, UX craft, and measurable business impact.

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About

Design that thinks, builds, and ships.

I'm Pramiti Khan — a product designer with 15+ years at the intersection of craft, strategy, and impact. I've shaped products at Meta, Walmart, Yahoo, and State Farm — and built my own startup from the ground up.

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Big Tech Experience

Spent last 9+ years across Meta, Walmart Tech, Yahoo, and State Farm. Consumer growth, B2C experience, B2B platforms, ad tech, and commerce — consistently translating ambiguity into experiences that move metrics.

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Founder & Startup Advisor

Founded Hootum — navigating research, product design, marketing, and go-to-market. Also advised early-stage teams on design culture and shipping velocity. That founder lens changes how I work in large orgs too.

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Architecture Roots

My architecture background gave me the discipline to think at multiple scales simultaneously — balancing structure and detail, system and surface. A foundation that gave me an edge.

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Strategic Design Thinking

I work at the intersection of user empathy and business outcomes. Not just polished flows — but systems that scale, with clear rationale tied to metrics that matter.

LinkedIn → Medium → Resume →

Designing products that drive results.

Building a reusable mass acquisition flow to drive Walmart+ growth

Turning overwhelming performance data into clarity

Building Yahoo's commerce ecosystem from scratch

Fixing broken onboarding to increase Yahoo Play adoption

Reworking native video ads to capture lost revenue

Design that thinks, builds, and ships.

Let's build something great.